Protect Reese's Central

The all-new Reese’s Cupfusion attraction merges the world’s love of chocolate and peanut butter with a dark ride experience and state-of-the-art, multi-level game player technology that has something for everyone.

Reese’s Cupfusion engages multiple senses during the ride; sight, smell, touch and sound. The love for Reese’s is the center of it all, as guests experience interactive family game play throughout the attraction with multiple ways to earn points. The rider becomes a Reese’s Agent Trainee at Reese’s Central, a futuristic factory that runs on Reese’s Spirit.  At the heart of Reese’s Central is the legendary Crystal Cup, which collects and amplifies the love of chocolate and peanut butter to create Cupfusion Energy that powers the factory.

As a Reese’s Agent Trainee, it’s the guests’ mission to protect the Crystal Cup and ensure that the factory keeps running under the guidance of Commander Cup, a new character to be introduced in 2019. Other new characters like Mint the Merciless and The League of Misfit Candy are always around the corner trying to steal the Crystal Cup for their own “evil” purposes. Guests can improve their score and unlock additional features with every ride by discovering "Easter Eggs" making them a Reese’s Legend in the Hall of Fame.

*Reese's Cupfusion was designed by Raven Sun Creative, New York.

Redesigning Reese’s

Hersehypark’s former attraction Reese’s Xtreme Cup Challenge closed after 13 seasons to make way for a brand-new Reese’s themed attraction. Raven Sun Creative developed the new storyline and designs for Reese’s Cupfusion which features a new cast of candy-characters, large media screens, and more interactivity than that of any other dark ride.  

Once the new story and design had been approved by partners Hersheypark and The Hershey Company, the former attraction was completely gutted, leaving behind some existing walls and the dual-dispatch ride system. From there, Sally’s team executed the production and installation of the new dark ride. Like a well-orchestrated symphony, the ride came together seamlessly and has been a top preforming attraction in the park.

The new Reese’s IP created character for Hersheypark that was extended beyond the attraction. From milkshakes, to costume characters, the Reese’s Cupfusion name and characters can be seen all throughout the theme park.

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