For many years, Rich has overseen the development of Sally's major attractions from idea origination through opening day. Creative vision, storytelling, technical knowledge, and department leadership are qualities that make him a valuable member of Sally Dark Rides’ management team.
As Creative Director, Rich led the creation of numerous award-winning attractions that helped define Sally Dark Rides as a leader in the next generation of themed entertainment. Rich has been instrumental in successfully collaborating with licensors of intellectual properties to bring bespoke attractions to fruition. Sesame Street: Street Mission at PortAventura World and Justice League: Battle for Metropolis at numerous Six Flags parks have both been recognized with a Thea Award, the Themed Entertainment Association's highest honor.
“Rich has been a true example of talent rising to the occasion time and time again. He has been a loyal employee for over 23 years. Starting in the art finish department, Rich grabbed the creative gauntlet and has led the way in our development of the mixed-media attraction and excelled in its cultivation and presentation.” – John Wood,Chairman & CEO, Sally Dark Rides
Rich brings with him over thirty years of experience in design and art production, of which twenty-three have been with Sally. He holds an Industrial Design degree from The Art Institute of Pittsburgh where he majored in Animatronic Design and minored in CG Animation. Besides overseeing ride and show development for Sally, Rich is also a professional sculptor, illustrator, writer, and moviemaker. His attraction designs have received recognition from the International Association of Amusement Parks and Attractions, the Themed Entertainment Association, Theme Park Insider, USA Today and many others.